(1) The thought and singleness of carrying bag scheme

文字排版方案自身并不是目的，方案是為了十分好的傳達(dá)客戶信息，一個勝利的文字排版，有必要明晰客戶的目的，并深化去理解，察看，研討與方案有關(guān)的方方面面。

Text typesetting program itself is not the purpose, the program is to convey customer information very well, a successful text typesetting, first of all, it is necessary to clarify the customer's purpose, and deepen to understand, observe, discuss all aspects related to the program.

平面藝術(shù)只能在有限的篇幅內(nèi)與讀者觸摸，這就需求文字排版版面有必要表現(xiàn)得單純、精練。偏重單純、精練，并不是單調(diào)、簡單，而是信息的濃縮處置，內(nèi)容的精練表達(dá)，是樹立于新穎共同的藝術(shù)構(gòu)思之少年宮的。因而版面的單純化，既包含訴求內(nèi)容的方案與提煉，又觸及版面辦法的構(gòu)成技巧。

Graphic art can only be touched with readers in a limited space, which requires the text layout to be simple and concise. The emphasis on simplicity and conciseness is not monotonous or simple, but the concentration of information and the concise expression of content, which is set up in the children's palace of novel and common artistic conception. Therefore, the simplification of layout includes not only the scheme and refinement of appeal content, but also the composition skills of layout method.

（2）手提袋方案藝術(shù)性與裝飾性

(2) Artistic and decorative design of handbag

文字版式方案的終目的是使信息有用地傳達(dá)給受眾、表現(xiàn)好訴求效果。要使文字版式十分好地為版面內(nèi)容效勞，尋求合理的版面視覺言語十分重要。主題明晰后，版面方案和表現(xiàn)辦法等則變成版面方案藝術(shù)的中 心。版面方案和表現(xiàn)辦法有必要契合主題思想，強化整體方案，只要這樣才干取得版式方案共同的藝術(shù)價值。

The ultimate goal of the text layout scheme is to effectively convey the information to the audience and show the appeal effect. In order to make the text layout serve the content of the page well, it is very important to seek a reasonable visual language of the page. After the theme is clear, layout scheme and expression methods become the center of layout scheme art. It is necessary for layout scheme and expression method to conform to the theme and strengthen the overall scheme. Only in this way can we obtain the common artistic value of layout scheme.

濟(jì)南手提袋印刷

Jinan handbag printing

文字的版式方案已然要表現(xiàn)內(nèi)容的主題思想，加強受眾的留意力和了解力，又要美觀大方，表現(xiàn)美學(xué)規(guī)則，做到內(nèi)容與辦法的共同。

The layout of the text has to show the theme of the content, strengthen the audience's attention and understanding, but also beautiful and generous, the performance of aesthetic rules, so that the content and method of common.

文字排版構(gòu)成是傳達(dá)信息的橋梁，所追的圓滿辦法有必要契合主題的思想內(nèi)容，這是版面構(gòu)成的根基，只講求表現(xiàn)辦法而疏忽內(nèi)容，或只求內(nèi)容而短少藝術(shù)表現(xiàn)，版面都是不勝利的。

The composition of text typesetting is a bridge to convey information. It is necessary to pursue a satisfactory way to fit the ideological content of the theme, which is the foundation of the composition of the layout. If we only focus on the way of expression and neglect the content, or only focus on the content and short of artistic expression, the layout will not win.

偏重文字排版的諧和性準(zhǔn)繩，也即是強化版面各種編排要素在版面中的結(jié)構(gòu)以及顏色上的關(guān)聯(lián)性。版面的文、圖間整體布置與諧和的編排，可使版面具有次序美、條理美，從而取得更良好的視覺效果。

Emphasis on the harmony criterion of text typesetting is to strengthen the structure and color relevance of various layout elements in the layout. The overall layout and harmonious arrangement between the text and the picture of the layout can make the layout have the beauty of order and organization, so as to achieve better visual effect.